By Katie Corbett
It might be the end of a long day. You are likely tired. You have worked hard and you are ready to call it quits. Before you rush out the door, let these words of advice remain in your memory: “When it is time to go home, make one more call.” I’ve done this, and the advice has been a game-changer in my business. Don’t believe me? I’ll explain how.
I read these 11 words in the book, “Fanatical Prospecting” by Jeb Blount. He said that whenever he is tired at the end of a long day, he thinks of these words and acts on them. I recall that he has them taped up somewhere in his office. Though I do cold LinkedIn messaging rather than cold calling as Jeb does, I have found this advice to be fruitful.
Once, I was searching on LinkedIn for people to message. It took longer than usual and I was getting ready to give up. I thought of these words and figured I would do just one more reach-out. It turned out to be a great decision, because that person ended up being my next paying client.
Whether you are requesting informational interviews, sending out updates to people who know you are job hunting, or calling companies to learn of open positions, I hope you will remember those 11 words of wisdom. Even when you’re tired, hungry, or feel like giving up, just make one more call (or send one more email, or LinkedIn connection request, etc.).
Do you have a down-to-the-wire success story to share? I’d love to hear it. Feel free to leave it in the comments.
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