Objectives for Prospecting, Job-Seeker Edition

By Katie Corbett

 

Last week, I wrote about the importance of creating a job hunting activities list. The next question that naturally arises is: What counts as a job hunting activity? I’ll break that down in this article.

 

In “Fanatical Prospecting,” by Jeb Blount, objectives are clearly defined relating to sales conversations. Since job hunting is essentially selling oneself, I wanted to list objectives related to job hunting. Here is the list:

 

  1. Learn about open positions. This can be done by conducting a brief online search, talking to employees, and attending job fairs. This could also happen through cold calling, informational interviewing, or setting a job search alert on a job board.
  2. Informational interviews. These are a great way to learn more about what it is like to work for a specific company or the ins and outs of doing a specific job. This is not the time to ask if the company is hiring, although that might come up naturally throughout the conversation (but only if the person you’re talking with brings it up). I once had an informational interview with the CEO of a company and she was so impressed with me that she followed up a few days later and ended up getting me a job.
  3. Update on progress. After you have started conversations with people at various companies, you will want to update them on the progress of your job search. This is particularly important if they put you in contact with someone else at the company. You’ll also want to update the rest of your network on a regular basis if you’re job hunting.
  4. Build familiarity. Continuing to follow up with people and have conversations in a friendly and non-pestering manner will grow your know, like, and trust factor. People help those they know, like, and trust.

 

Each of your job search activities should fall into one of these categories. Before having a conversation, consider which objective it fulfills. Is it a conversation to gather information about openings? Will you be emailing to update this person on your job search progress? Your conversations will be more fruitful once you have established an objective.

 

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